Back in the day, outdoor advertising and spreading the word used to be the most efficient marketing trends. The rise of the Internet and social media flipped the script.Or did it?
Let us consider the general idea and the principle of these tools. The equivalent of spreading the word on Facebook or Instagram is likes and shares. Posting information on business accounts is a kind of outdoor advertising on the internet. But of course, it makes sense to post such information on popular accounts.
This is where influencer marketing enters the stage. It is worth making time to discover the benefits of this strategy for your student business. If you feel overwhelmed with college tasks, just order canadian essay writing service to have more free time for investigating the topic. You will not regret it.
The Notion of Influencer Marketing
Influencers are online content creators whose opinion is important to their followers and subscribers. Depending on the number of people following these celebrities, there are several types of influencers:
- nano (10k subscribers or lower)
- micro (10-100k followers)
- macro (100k-1 million audiences)
- mega (1+ million subscribers)
Cooperating with such people can help your student business benefit. Of course, it is necessary to do proper research and develop a strategy; relying only on somebody’s reputation is not enough.
But still, this is a very powerful tool even on its own. It is very common for people to read the reviews before making a decision about booking a hotel or making a doctor’s appointment. Students typically read domyessay.com overview before ordering a paper. And now imagine how much quicker you can buy clothes, book a room, or order essay if the product you need is recommended by a celebrity with a good reputation. This is just one example of how every business can benefit from influencer marketing.
Influencer Marketing Rules
There is no denying the fact that a higher number of followers helps to expand the reach of one’s business on social media. Yet, this is not the only important factor in this strategy. This type of marketing can be compared to a game. And every game has certain rules that you should follow to become the winner.
1. Outlining your goals
Most businesses start cooperating with celebrities to make new sales, it is obvious. But each business also has other aspects that can be improved with this strategy. The key is defining these aspects.
Would you like to generate leads? Or is increasing brand loyalty your goal? Perhaps, you are trying to get more engagement on your content? Defining what you want to accomplish means you are halfway to success.
A good example of a clear goal is building brand awareness. For instance, an essay writing service wants to become popular among students. Moreover, it wants to be associated with the best research paper writing services in the college environment. This is a clear message that the influencer should get across to their audience.
2. Defining the target audience
It will be more efficient to work with a micro-influencer whose subscribers are your TA than cooperate with a macro-influencer whose followers have nothing to do with the business you want to promote. Everything counts here: from the age of subscribers to their geographic location. And, of course, first and foremost, their interests.
3. Considering the 3 Rs of influence
Although the word “influence” does not contain a single “r”, it is measured by three of them: relevance, reach, and resonance. Relevance usually means that the content of the creator you choose matches your industry and/or brand. The number of people who can potentially see your business through the influencer is called reach. The potential level of engagement with your brand is called resonance.
4. Contacting content creators personally
The only appropriate way of getting in touch with a creator is a direct message. But even before you do that, try to establish a connection with them organically. It means that you should like their posts, and write comments that show your interest and appreciation.
When they then receive a message from you, they will not see you as a salesperson. They will perceive you as someone who has shown interest and activity on their page. Then you should create interest in your brand and in making a deal with you (by explaining their benefits).
5. Shortlisting the celebrities
Sending generic messages to hundreds of famous people does not take a lot of time. But at the same time, impersonal mass messages are counter-productive. That is why we suggest that you should “do your homework”.
Make a list of people worth getting in touch with. If your goal is to promote your magazine, you should address a successful essay writer. Or if you want to sell dog food, it makes sense to contact someone who owns a pet, doesn’t it? Shortlist people who can bring you more potential customers.
Final Words
No weather is bad, perhaps you are just wearing inappropriate clothes. The same happens with business accounts. No idea is stupid, sometimes it just takes the support of the right person to reach your customers. Do not be afraid to send out your DMs to celebrities right now!
